Female entrepreneurship is on the rise. According to the 2022 Annual Report from the National Women’s Business Council (NWBC), women-owned businesses are significantly impacting entrepreneurship in the USA. Their latest statistics from 2019 show that there are 1.2 million women-owned employer firms, which make up a whopping 20.9% of all businesses with employees.
Mom entrepreneurs are crushing the business world and making their mark on the economy. Let’s give a round of applause to all the incredible women entrepreneurs who are changing the game and paving the way for future generations of badass businesswomen!
In this blog, you will understand the meaning of being a mompreneur. You’ll also explore the pros and cons of female entrepreneurship. I’ll show you how virtual assistants can assist mompreneurs in expanding their businesses and boosting their productivity.
Who is a Mompreneur, and what is Mom-Entrepreneurship
The term “Mompreneur” is a new coinage in English. A Mompreneur is a superhero in her own right – a multitasking mom who has taken on the challenging yet rewarding journey of entrepreneurship. She brings to the table her business acumen and nurturing and caring nature that comes from being a mom.
This powerhouse of a woman uses her knowledge, skills, creativity, and past experiences to successfully run her own business while juggling the demands of her day-to-day family life. She is a true inspiration and a role model for all those who aspire to balance work and family.
Although some may reject the labels of “female entrepreneur” or “mom entrepreneur” and prefer to simply be called “entrepreneurs” just because they do not want a gender distinction in a man-dominated business world. As a mompreneur, I cherish the feeling of connectedness and belonging that the term “mompreneur” brings forth. It’s a powerful expression that wraps up the unique and empowering experience of motherhood and entrepreneurship.
Pros and Cons of Being a Mompreneur
Being a mompreneur comes with its own set of advantages and disadvantages. While working from home and setting your schedule can be incredibly appealing, juggling a business and raising a family can be challenging.
Advantages of Female Entrepreneurship
1. Freedom and Flexibility:
One of the most significant advantages of being a mompreneur is flexibility. You can create your schedule and work from home, allowing you to prioritize family time without sacrificing your career goals.
2. Control over business:
As a mompreneur, you have complete control over your business, from your products or services to your branding and marketing strategies.
3. A Sense of Fulfillment and Purpose
Pursuing your passions while raising a family is a special kind of fulfillment. Owning your business allows you to do both.
4. Continuous learning:
Dealing with many challenges and problems, you can learn new things daily. It promotes confidence and becomes a rewarding experience in the long run.
5. Limitless earning potential:
With the ability to set your prices and work on your terms, being a mompreneur can lead to greater earning potential than traditional employment.
Disadvantages of Female Entrepreneurship
It is true that in any field of life, you have to face some challenges. Momprenuership is also no exception. With each advantage comes a downside of it. For instance;
1. Social Isolation
Work-from-home moms may struggle to attend social events or connect with other entrepreneurs. That is where you will feel socially isolated and alone. This can result in less focus and motivation.
2. Limited Time
You got kids and family to take care of along with your business. It can be tough to manage time for both responsibilities, especially if you do not have a lot of support and help. Sometimes you will miss an important business meeting, while other times, you will struggle to give enough time to your family.
3. Imposter syndrome
Owning a business and having a family means you always need a lot of productivity, creativity, and skills to manage everything correctly. But sometimes, you just feel you’re not doing enough and lack the skills to fulfill your business demands.
4. Lack of boundaries
Switching off and separating your work from your family life can be hard when running your business. As a mompreneur, you may find that you’re always “on,” which can lead to burnout and stress.
5. Juggling multiple roles
As a mompreneur, you’re a master of multitasking. But let’s be honest – juggling the demands of running a business and managing a household can be challenging. You might feel like you are being pulled in a million different directions, leaving you feeling overwhelmed and exhausted. It’s essential to take care of yourself and find ways to balance your many roles, so you can continue to thrive as a badass mompreneur.
Virtual assistants can be game changers to multiply the advantages and lessen the disadvantages of momprenueurship.
Virtual Assistants can help you to
- Manage your time effectively; VAs can handle routine administrative tasks, freeing your time to focus on core business tasks.
- Reduce overwhelming workload: Virtual assistants lift the heavyweight of complex tasks you can’t handle alone.
- Delegating tasks, you don’t like: VAs can delegate tasks where you feel imposter syndrome or don’t have time to do it yourself.
- Limited resources: Virtual assistants can provide affordable support without adding overhead costs.
Meet Virtual Workhorse Assistants
Virtual Workhorse Team is a team of skilled and professional female virtual assistants. We have 15 years of experience in streamlining mom-owned day-to-day business operations. We take a collaborative approach to every project, working closely with mompreneurs to understand their goals and develop customized solutions to help them succeed. Our team members are all highly trained and experienced professionals dedicated to delivering exceptional results. We pride ourselves on our attention to detail, creativity, and ability to think outside the box.
Whether you’re a small business owner or a large corporation, we have the skills and experience to help you achieve your objectives. From launching your products to marketing strategies, we got you all covered. Have a look at our services.
One-Time Services
1. 3-hour Streamlining Consult Call
This one-time service will assess your current systems and processes and establish your operational goals (SOPs). In the end, you will get a customized implementation plan.
2. The 90-Day Streamlining Transformation
We will help you streamline your day-to-day operations in this one-time service to grow your business potentially. If you’re ready to take your business to the next level but your days are maxed out, we can help. If you’re ready to take your business to the next level but are overwhelmed with managing day-to-day tasks, this service is for you.
Monthly Services
1. Virtual Assistant Package
The Monthly Virtual Assistant Package is crafted for mompreneurs who are always on the go and need help managing their daily workload.
This package is tailored to meet your unique needs and includes services such as:
- Administrative Support: Managing emails, scheduling appointments, and handling basic customer service requests.
- Social Media Management: Creating and scheduling social media posts, engaging with followers, and analyzing social media metrics.
- Graphic Design: Creating marketing materials, social media graphics, and other visual assets using software such as Canva.
- Customer Relationship Management: Updating and managing your customer database, sending follow-up emails, and nurturing leads.
- Project Management: Coordinating tasks, setting deadlines, and ensuring that projects stay on track.
2. Marketing Support Package
Are you a busy mompreneur struggling to find the time to promote your business? Our monthly Marketing Support Package is here to help! This package includes a range of services such as:
- Content Creation: Creating blog posts, newsletters, or other forms of content to promote your business.
- Marketing Strategy: Implementation of marketing plans to increase your visibility and reach your target audience.
- Group Support/Nurture: Engaging with and nurturing your community through group interaction and support.
- Funnel Creation: Creating two funnels to help convert potential customers into actual ones.
- CRM Integration: Integrating marketing and customer relationship management software to streamline your marketing efforts.
3. Operation strategist package
Do you find it hard to achieve sustainable growth for your business? Our monthly Operations Strategist Package can help! In this package, you will get the following:
- System Management: Streamlining your business operations by managing your systems and processes.
- Team Meetings: Conducting weekly team meetings to ensure everyone is on the same page and tasks are being completed.
- KPIs: Tracking key performance indicators to measure progress and make data-driven decisions.
- SOP Creation and Optimization: Creating and optimizing Standard Operating Procedures (SOPs) to improve efficiency and productivity.
- System Integrations/Improvements: Integrating and improving systems to work seamlessly together.
- Roadblock Breakthrough: Identifying and overcoming roadblocks that are hindering business growth.
- End-Goal Results Planning: Developing a plan to achieve your end-goal results and measure progress.
- 2-Way Accountability: Holding you accountable for completing tasks while also being responsible for meeting your needs and expectations.
With these exclusive packages and dedicated services, we are confident that no one can you from success. Feel free to reach out and discuss your business with us. Book a call here.